Search Engine Marketing

SEO is a strategic approach to getting your lead-generating content in front of more prospects, especially "top of the funnel" content.  It’s about generating more traffic to your website and being found in your customer’s relevant searches. The higher your content ranks for a particular search, the higher your opportunities for engagement.

It’s very important to maximize organic SEO and ensure that any paid advertising is created to maximum benefit and minimal cost per click (CPC). Search Marketing is the tip of the iceberg. It rests on quality content and user engagement to add value.

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SEO - optimization
Optimization Pyramid - SEO Social & Content

Content

Great content is what attracts clients and buyers who are ready to engage and buy.  Even if you spend your budget on search ads, PPC, and other forms of advertising, if your site does not have content that your prospect want, you will not have optimal results. More and more companies are realizing traditional outbound marketing yields very small returns for your money.  Consumers engage with brands differently than they did just a few years ago.

This is the era of content-driven marketing. Compelling content will be shared, will generate greater traffic, and increase sales. Content is the base on which all other marketing efforts and activities will depend.

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Tracking

It's been said, "What is measured is improved." And it's true. If you have solid intel - data on your marketing efforts - particularly your site's traffic, leads, conversions, and interactions, you are able to measure the effectiveness of your strategies. You are able to be nimble in the marketplace and adapt quickly to opportunities. Tracking is a profoundly important part of your business and marketing strategy.

Today, software exists that help us to track more than "visits" or "views" - with the right solutions in place, you can track behaviors, downloads, engagement, and more. Contact us for more information on how you can accurately track and adapt your online marketing strategies.

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Tracking & Analysis