Integrated Content Marketing, also called Inbound Marketing, is a comprehensive approach to systematically attract visitors and convert them into customers. As shown in the diagram above, the process starts with attraction. Visitors are provided engaging content and offers to become leads. Leads are nurtured and qualified to allow you to focus on the best opportunities and close sales. Finally, customers are delighted and become promoters driving more attraction and referrals.
As a comprehensive closed-loop approach to marketing and sales, tracking and reporting are critical for measurement and strategy adjustements. We utilize marketing automation and tracking software to ensure end-to-end analysis.
Here's a 3 minute SlideShare on Marketing Changes and the Inbound Marketing Snapshot.
What is Content Marketing? And do I need it?
Content marketing is a consumer-centric approach to marketing that is strategically designed to help prospects who are ready to buy connect with you. It attracts clients and buyers who are looking for what you offer. If you’re spending money on traditional outbound marketing and seeing little returns for your money, you’re not alone. Like you, customers no longer want to have their lives interrupted.
If you’re seeing low ROI for your marketing efforts, it’s time for a new approach. It’s time for a site that is a powerful informational hub with greater traffic, more leads, more sales and real time reporting & evaluation tools. There are no “magic beans” but if you are willing to be focused, content marketing is the most powerful way to connect, convert and meet your sales goals.
Search Marketing (SEO + PPC)
SEO is a strategic approach to getting your top of funnel content in front of more prospects, especially at the start of your efforts to increase sales reach. It’s about generating more traffic to your website and being found in your customer’s relevant searches. The higher your content ranks for a particular search, the higher your opportunities for engagement.
It’s very important to maximize organic SEO and ensure that any paid advertising is created to maximum benefit and minimal cost per click (CPC). Search Marketing is the tip of the iceberg. It rests on quality content and user engagement to add value.
Social Media Marketing
Social media is a reality for customers and clients, so it's a reality for business marketing and customer relations. Social networks have changed how people shop and interact with brands. How do you make your brand "relatable" and manage social interactions when you're busy running a business? We can help you engage in conversations and build both relationships and credibility.
You need a social media strategy to guide content creation, content curation and social engagement to help you see the ROI from your social efforts.