Copy Editing: Epic Win vs Epic Fail

Posted by Victoria Ingato on 02.16.17 in Marketing Strategy

the importance of good copywriting

We’ve all seen the signs or poor editing…  They meant well.  But it didn’t end well. It’s easy to assume others will think the way you’re thinking.  Surely, they’ll know what you meant to say, right?  Nope. When you’re writing copy for your company blog,  brochure,  registration form, etc… look at the writing from multiple […]Read More

Brand Style Guides: Visuals, Voice & Value

Posted by Cindy Edwards on 12.13.16 in Brand, Creative

Brand Style Guides are Guard Rails

Every company wants a brand that drives sales and promotes a positive public image.   Where does that start?  With a brand that’s intentionally designed to be clear, consistent and resonate with your ideal clients.  Typically, development of a Brand Guide follows a Brand Audit or is created to successfully guide the launch of a new […]Read More

Refreshing a Brand: Onslow County Schools

Posted by Cindy Edwards on 08.23.16 in Brand, News

OCS gets a fresh look for 2016-2017

Onslow County Schools (OCS) is one of the largest and fastest growing public school systems in North Carolina.  The system is well-known as a model across the state and nation for innovative collaborations and programs.  In the middle of the constant pursuit of excellence for students, schools and teachers – one thing had not changed:  […]Read More